"The search engine optimization has done wonders. Not only are we on the first page for most of the search engines but these guys knew exactly what keywords to focus on. Our traffic is continuing to increase even a year after the launch of our newly optimized website. When we look at our Urchin statistics we can see exactly where our visitors came from and what they searched for." Don Juvet
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The Gingerbread Man before Optimization
GingerbreadMan.com before we began work on it was a decent site but was for some reason not generating sales for The Gingerbread Man. They asked us to take a look and we found that their Search Engine Rankings were very poor.
Getting the Site Listed
The first thing we did was research exactly what it was that their target was searching in order to find the products The Gingerbread Man sells. We found a large number of keywords. We researched how these keywords fit competitively in the search engines. In other words we looked at how likely it was that we could get gingerbreadman.com listed. It was a tough market but we did it.
The Gingerbread Man is #1
In many search engines, gingerbreadman.com is #1 for the keywords we targeted. Those listings generating significant sales and the listings for other keywords in positions in #2 and #3 spots are also generating sales.
In the past year, the ROI for gingerbreadman.com has been more than ten fold.
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